Public Service Announcement Posters
ART 235 Graphic Design - Project 03
Overview
Objective: Create a series of three, professional quality, print ad posters that could be used in a Public Service Announcement (PSA) print campaign. These posters will promote an important issue or topic that affects individuals and communities.
Background: A nonprofit organization (of your choice or creation)—in conjunction with The Ad Council—has hired you to develop a three-piece print campaign. They have hired you because of your ability to create compelling pieces of visual communication—pieces that communicate the concept clearly, but also influence the audience to reconsider and understand more deeply the topic at hand.
Topic:
With the combination the growing internet, political divide, and bias in news, false information is at an all time high. There are many people who fully believe in things that are not in any way, shape, or form, actually true (for example, those who believe in the earth being flat). One of the big reasons for that is the internet. Being aware of being fooled is really important for everyone in the modern world, no matter the age.
These posters give examples of animals with fictional characteristics, playing on how this shouldn't be believed to be factual. If you aren't familiar with all of these sayings, that could possibly be due to how some are from different cultures and translated into English.
